Five years ago, the idea that a buyer would spend five million pounds on a property they first discovered through an Instagram Reel would have seemed absurd to most developers and agents. Today, it happens regularly. Our own platform, Million Pound Homes, has directly influenced over fifty million pounds in property sales, with buyers consistently telling us they found their development through social media content rather than traditional portals or agent referrals. This is n

Buying off-plan — purchasing a property before it is built, often from architectural drawings and CGIs — is one of the most powerful strategies in property investment. When done correctly, it allows you to lock in today’s prices on tomorrow’s market, secure the best units in a development before the general public, and benefit from capital growth during the construction period without having the full purchase price tied up. But off-plan buying is not without risk. Constructio

The days of selling new-build developments through newspaper ads and show home footfall alone are over. The buyers who spend the most — international investors, relocating families, high-net-worth professionals — begin their property search online, often on social media, months before they ever visit a marketing suite. Yet many developers, even those delivering exceptional schemes, still rely almost entirely on estate agents and portal listings to generate demand. The result

The Due Diligence Checklist Every Luxury Buyer Needs Buying a luxury apartment is not just about falling in love with the view from the penthouse floor. The most expensive mistakes in London property happen when buyers skip the due diligence that separates a smart purchase from a costly one. We have seen buyers lose hundreds of thousands of pounds because they did not check a lease clause, missed a planned development next door, or underestimated service charges. Here are the

From Industrial Wasteland to London's Fastest-Growing Luxury Postcode Ten years ago, Nine Elms was a stretch of industrial land between Vauxhall and Battersea that most Londoners had never visited. Today, it is home to the new US Embassy, the redeveloped Battersea Power Station, the Northern Line Extension, and thousands of luxury apartments that have attracted buyers from across the world. Having tracked this area's transformation since the early planning stages, we believe

London's Most Exciting New Developments Right Now London's new build landscape is more competitive than ever. Developers are pushing design standards higher, amenities are becoming more hotel-like, and the best schemes are selling out well before completion. Having visited dozens of show apartments and tracked pricing across every major development in the capital, we have curated this list of the developments we think represent the best value, design quality, and investment p

The New Build vs Period Property Debate It is one of the most common questions we hear from luxury buyers in London: should I buy a brand new apartment in a modern development, or a period house with character and history? Having helped buyers navigate this decision across Chelsea, Kensington, Mayfair, and Belgravia, we can tell you there is no universal answer. It depends entirely on your priorities, lifestyle, and what you plan to do with the property. Here is an honest bre